Hongar Farms produces multiple brands of flavor infused oils and vinegars. They needed to differentiate their house brand from their established retail brand to excite wholesale distributors through product positioning.
Rocket created unique product labels and gift packaging for the different lines of Hongar Farms’ products. To ensure they were ordered by retailers, Rocket created sales materials to promote new product launches.
The new labels were such a success, Rocket was asked to create packaging for innovative new flavors Hongar Farms was introducing to market.