Safe Harbor was preparing to introduce its unique way of verifying the safety of seafood to the mass market. They needed to ensure their brand would become accepted by both consumers and national chains.
First, Rocket developed the positioning for the brand, Seafood With Confidence. Materials were developed to educate distributors, retailers, and restaurants about the consumer roll out. Striking consumer facing imagery was then created to support the brand positioning.
A sophisticated brand identity and positioning were delivered including all of the materials that Safe Harbor would need for a national roll out.